Proprietary fragrance-free formula designed to gently cleanse sensitive scalps with ease without harsh ingredients that typically cause irritation and discomfort. No mineral oil, sulfates, parabens, silicones, phthalates, gluten, paraffin, or propylene. Benefits: Hypoallergenic Fragrance-Free Dermatologists Reviewed For Sensitive Scalps & made with pure Shea Butter HOW TO USE Wet hair completely. Massage into the root and later. Rinse thoroughly with cool water. A second later and rinse are recommended for hair with heavy product build up.