Shrinkage is normal for healthy ?fros and curly-coily hair. When you want to show length and transform shrinkage-prone hair into luxurious, elongated locks use this Coconut Oil and Sulfate free shampoo that cleanses and detangles. Moisturizing Cocoa Butter infused with Red Palm Oil, rich in antioxidants and Vitamins, is blended with Flaxseed Oil to create this anti-shrinkage formula to help show off hair?s length while leaving locks soft, shiny and tangle free. Great for 3-4c hair types.